It's pretty easy to describe a song as very 80s (obvious synth, bad drum machine), very 70s (disco strings), or very 60s (folky sound, hippie lyrics), but what could be described as very 90s or very 00s?
It might be easy to describe a song as "very 80s/70s/60s", but that doesn't make it any less misleading, inaccurate, reductive, etc.
Same goes for the 90s and 00s.
part of this issue is the broader cultural shift from mass culture to niche culture. in the past, most TV viewers had a handful of television networks and a few sources for hearing about and listening to new kinds of recorded music. now, obviously, the situation has changed, and we are blessed with an abudance of options. this has led to the fragmentation of pop culture into a number of subcultures and "scenes" and niches and such. as a result, there really is no more "mainstream" in pop culture. even really popular pop stars or prime time TV shows attract a fraction of the audience share that the dominant stars/shows/products did in previous decades. as such, it's become much harder to classify any given sound as characteristic of "90s" or "00s" music, because pop culture just isn't nearly as monolithic as it used to be.
however, even though it was more monolithic, it's worth noting that pop culture was never really as monolithic as it appeared to be. it's just that the pop music of the politically and economically dominant cultural, racial, and ethnic groups hogged the bandwidth, so to speak.
basically, to make a broad generalization, the pop music of relatively affluent heterosexual white people tended to dominate access to the major media, in large part because there were fewer such channels of access to be had. as a result, the types of music people associate with, say, the 60s and the "60s sound", are those types of music young white Baby Boomers rocked out to in the 60s.
so, when we note that the 90s and 00s seem to have a less cohesive pop culture identity, that's partially because 90s-00s pop culture is more fragmented and partially because our conceptions of past decades are a bit warped by the cultural power dominant groups have to make less powerful groups culturally invisible.
that said, the most utterly 90s song is "Unbelievable" by EMF. this is not up for debate. |