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I go through periods where Archie provides a lot of what I want in a read. Short, simple, riding on sentimentality and easy-to-fix crises of love, money, and getting your next hamburger. Much of the same things a lot of the yaoi/yuri market rides on, actually, with less explicit sexuality (sort of, I mean, Betty, Veronica, and Jughead are all terminally cute for some quick lines and spotty coloring) and no sudden bloodplay. The Dan DeCarlo stuff's the best, surely, and he absolutely had to know what he was doing and writing despite some purists insistence that it was all innocent and being misinterpretted, but even more recent stories are often just cute enough to warrant the cheap price of the digests. They're very gushy comics.
Gushy, simple emo cute, and fun to read with someone, side by side, which is hard to say for, oh, Dark Knight Returns or Spawn back issues.
And, yes, I think being very high, stone drunk, or or for other reasons in an exceptionally giddy mood is where most supermarket Archie purchases probably come from. And for kids when somebody doesn't know what to get them; presents for third cousin's kid's birthday. |
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