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comic stores that work in the Direct Market - with distributors like Diamond, FMInternational etc - usually buy comics in a non-returnable capacity for a disccount that ranges from 40% to 60%. so that's more or less their profit margin. but they buy only what they "know" will sell, mixing customers requests with their own take.
if they get stuck a book - mainly the ones in the rack that was never sold in the end - they either stock them to build a back catalogue or sell them at auction websites and ultimately put them in those quarter bins.
James Sime, San Francisco's Istope owner, writer an occasional column for CBR that usually explains how a cool retailers' mind works. hit the archives to find a piece about how he orders from Diamond's PREVIEWS catalog. |
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