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Corporate magicians.

 
 
The Mad Hatter
06:31 / 29.07.01
quote:Originally posted by Brenden Simpson:
Corporate Magicians are better at this than we are. They've crafted sigils that affect billions, they've conducted rituals that can cause the ruination of millions of lives or create new opportunity for those same millions.



So, who really believes this? Brendan do you have proof? (originally posted in the Practical anti-corporate magic thread). Or maybe I missed the briefing on who to take with a pinch of salt and who to take at faace value?
 
 
Mordant Carnival
06:31 / 29.07.01
Are we being literal here, or are we talking golden-arches-as-sigil, sort of thing?

Actually, I wouldn't put it past the big corps to employ magickians, astrologers, sorcerors or whatever. Look at all those rumors about the CIA's parapsychology reseach...
 
 
nul
13:39 / 29.07.01
Same outcome, even if they didn't do it the same way (i.e. wanking over the bed sheets, dropping lsd -- to be overly simplistic of them chaos-types). Corporate business models are routinely compared to magic and corporate logos to sigils.

Then again, as Mordant said, I wouldn't put it past them to employ people who claim to be magicians rather than just good PR people.

All depends on what you consider magic, of course.
 
 
01
15:10 / 29.07.01
They might not be better but there sure are alot of them. I got this from The Globe and Mail Nespaper. I tried to post the link but it was way to long for the message board software. Anyways:


Coca-Cola brand gets top ranking

Canadian marketers miss radar screen while Starbucks grows fastest globally

By JOHN HEINZL


Saturday, July 28, 2001 – Page B5


Coca-Cola is still the world's most valuable brand, and Starbucks is the fastest-growing, but not a single Canadian company cracked the Top 100 in a ranking of global brands released yesterday.

In the annual list, prepared by consultants Interbrand Corp. and BusinessWeek magazine, Coke's 2001 brand value was pegged at $68.95-billion (U.S.), followed by Microsoft ($65.07-billion), IBM ($52.75-billion), General Electric ($42.4-billion) and Nokia ($35.04-billion).

The fact that no Canadian companies made the list says a lot about attitudes toward marketing in this country, said Jeffrey Swystun, director of strategic planning and marketing at Interbrand Tudhope in Toronto, the Canadian office of Interbrand.

"We are cautious in how we market. We are not chest-thumpers like the United States," he said. "I think that is actually to our detriment in the marketing and branding of goods and services."

Technology companies suffered the biggest drop in brand value since last year, mirroring a plunge in their stock prices. Intel, for instance, fell to sixth place from fourth, hit by a slowdown in personal computer sales and price competition.

Xerox suffered the most dramatic loss of brand value, tumbling 38 per cent to $6.02-billion as it struggled with management turmoil and other woes.

Starbucks, whose coffee empire is expanding internationally, saw its brand value soar 32 per cent to $1.76-billion -- good for 88th place, just behind Germany's Nivea skin cream. Other notables included Disney (seventh), McDonald's (ninth), Marlboro (11th), Gillette (18th), Sony (20th) and Gap (31st). Pepsi, which trails far behind Coke internationally, was 44th.

Interbrand, a unit of New York-based advertising giant Omnicom Group, bases its ranking on the net present value of earnings the brand is expected to generate in the future. The number is arrived at using a complex set of financial calculations. Interbrand also takes into account risk factors and uses market research and interviews with company officials.

Brands are becoming increasingly important to businesses, largely because they allow companies to charge a premium for products, Interbrand Tudhope said. Powerful brands also translate into a premium stock price and can provide a cushion during tough economic times.

"Brands are more important than people to companies these days," said Andrew Stodart, president of Brand Builders, a consulting firm in Toronto. "They are a real asset and they are beginning to be recognized as such."

Others eyed the numbers with a degree of skepticism, however. Graham Watt, creative director at ad agency SGCI Communications Inc. in Sackville, N.B., said Interbrand and Omnicom, which advise companies on branding matters, have a vested interest in stressing the importance of brands.

"There's a bit of a conflict of interest there," he said. "I think it's a sketchy thing."

[ 29-07-2001: Message edited by: zerone ]
 
 
Seth
18:29 / 29.07.01
quote: Same outcome, even if they didn't do it the same way (i.e. wanking over the bed sheets, dropping lsd -- to be overly simplistic of them chaos-types). Corporate business models are routinely compared to magic and corporate logos to sigils.
Then again, as Mordant said, I wouldn't put it past them to employ people who claim to be magicians rather than just good PR people.

All depends on what you consider magic, of course.


I think we'd all be amazed if we found out what goes on behind some closed corporate doors.

Here's a transcript of a dream I had late last year. It foretold a lot of the twisted shit I found out about the company I work for.

quote: ...I’m in a room at the top of the skyscraper, maybe 15' by 15', and I know it’s not possible for such a thin, tall structure to be properly supported. When I peer down out the window I feel nausea, feel the swaying as the wind moves us... I’m sitting with colleagues (if I lie to myself just right I call them friends and feel like I’ve opened up a part of myself to them) and when I look at them we smile and joke, and I forget the vertigo. We’ve assembled here for a purpose, we’re waiting...

...it’s the same place, but the location has changed: we’re now assembled deep in the structure, underground. It’s a basement or a loading bay - exposed brick and concrete, dust, but it’s laid out like a makeshift temple, like those nomadic Charismatic Churches that meet in schools, halls, anywhere. There is a crescent of plastic chairs around a crude PA, the speakers flanked by banners that are unfolded to show gold inscription on white - it looks like Hebrew but it’s detourned, distorted, not Hebrew. My colleagues gather, a childhood friend is bought out, held imprisoned by two men I know from work... their faces are blurred, they could be anyone in that office, two out of a thousand. I run to him - I know it’s dangerous for him to be here, I tell him I’ll get him out of there, he can trust me, I won’t let anything happen...

...I’m pinned to my seat as my manager takes to the microphone, only she’s more than my manager: she’s a gestalt, a mix of authority figures from work - I can see my team manager’s face and the division manager’s face in her shifting features... I’ve only ever known her to make doublespeak, a conduit for the corporation: I know she’s about to speak truth, for the first time since I’d met her, to strip away any pretense. Now two priests stride from an adjoining room, wearing white and gold, corrupt ministries, and one of them is carrying a wicked curved ceremonial blade, and the manager is saying, “This is the time when we gather to bless the coming year; this is the day we sacrifice to our gods...”

...I’m in the open air, feeling sick, gasping for breath, and I can see the unfolding ceremony through the open iron loading shutters, and I felt I couldn’t have remained in that makeshift temple any longer, as if some corrupting force were crushing it out of shape. I know my inaction has cost me my friend; I know I could have done something, I could have stopped it, even if it had meant my martyrdom. At least he wouldn’t have died alone. When I manage to return to the room he is already beheaded, and a curious white disc - like a plastic cap - has formed or has been placed across the wound: not a drop of blood shed. Clean, no mess. At least, not that the eye can discern...
 
 
Ierne
11:34 / 30.07.01
This all brings to mind a Hammer flick, wish I could remember the name of the movie, it was the last movie where Christopher Lee played Dracula (and of course, Peter Cushing played Van Helsing). The churchyard where Cushing offed Lee in Dracula AD 1972 had been razed and a huge corporate skyscraper had been built over it. The CEO, responsible for murder, mayhem, Satanic rituals and apocalypse via germ warfare (I kid you not) was...of course...Dracula.

The film definitely has its cheesy moments (It wouldn't be a Hammer flick otherwise), but I found that plot rather chilling in its presentiment.
 
 
Stephen
12:36 / 30.07.01
I hear there's some pretty firm evidence on the internet that proves global capitalism is all just another evil scheme cooked up by Christopher Lee.
 
 
Ierne
13:39 / 30.07.01
HA HA!!!
 
 
Ria
17:22 / 30.07.01
er, back to serious mode.

at the risk of stating the obvious yes corporations do imploy images and words on us to keep us in cultural trance. the trance which mediates their own experience.

on one level the product and at the code level a meta-product, a lifestyle option. meta to that the concept of lifestyle itself, etc.

perhaps as media age folk we now think of 'magic' as more a way of shaping thought rather than of shaping matter... doing stuff... having discovered this thing called consciousness... another thought for you all...
 
 
klint
22:49 / 30.07.01
I'm sure everyone here knows this, but Grant Morrison has discussed corporate viral sigils in his column and in the Marvel Boy mini series. Most of what's in the column has been discussed here, but there's some cool shit in the Marvel Boy miniseries I don't wanna give away...

Anyway, yes I believe that corporations use magickal techniques... I'm not sure if they know that what they are doing is magickal, but I wouldn't be surprised if they did. hey, anyone around here got an MBA?
 
 
Mr Tricks
23:02 / 30.07.01
Anyone here of the Bohemian Grove? they just had a gathering this passed month out here in Northern Cali.

Anyway... it a VERy ritualised gathering of some of the RICHEST MEN in the Nation (I believe 3 White House Cabinette members this Year). Well What they do there is up to quite a bit of Debate but from what I've heard... the Weekend tends to start with a ritual BURNING of "Care"... some nakedness & Dancing 'round the fire may also be involved...

Heh Corperate Neo-Pagans....
 
 
klint
12:28 / 31.07.01
quote:Originally posted by PATricky:
Heh Corperate Neo-Pagans....


Maybe not so neo... perhaps they werefreemasons?
 
 
Mr Tricks
18:06 / 31.07.01
um . . .

wasthat link suposed to go to a review of Eyes Wide Shut???
 
 
Ierne
17:44 / 01.08.01
Serendipity...
courtesy of GM and Disinfo.
 
 
klint
01:25 / 02.08.01
quote:Originally posted by PATricky:
um . . .

wasthat link suposed to go to a review of Eyes Wide Shut???


Yeh, have you seen it? there's some shit like what you were talking about in the movie... it appeared to be a freemason thing, or a secret society thing of some sort.
 
 
the Fool
02:31 / 02.08.01
How about this for an idea. Lets make up a corporation that doesn't exist and send it out into the world to cause havok in the corporate world. Sort of like a discordianism business model, ie. we just tell everyone this secret shadowy anti-corp exist and after a while it does.

All we need is a logo and a bogus history and its GO!
 
 
SMS
03:03 / 02.08.01
When I was in Jr. High, I was making up superheroes left and right. My favourite was the superhero that doesn't exist. He was just a myth that criminals feared. They made mistakes, and their pride wouldn't let them admit that it was their fault. So they perpetuated the myth.
 
 
the Fool
03:59 / 02.08.01
So, anyone up for it? Secret Superhero Corporation that doesn't exist - scourge of the corrupt corporate world!
 
 
nul
11:50 / 02.08.01
Why yes, I'll help you. Anything you like.

*prepares to send the Kryptonite to his corporate sponsors*
 
 
SMS
00:55 / 03.08.01
Sounds like fun.
 
 
the Fool
01:46 / 03.08.01
Okay, lets start.

First a name.

Here's one I thought up a while ago. It refers to a comment made in a book called 'city of quatz' - a critique of the urban landscape and history Los Angeles. The author uses the term 'eutropic' or 'eutopic' to describe 'no place' or a 'non place'.

How about we call our corporation 'eutropica' - a non place corporate initiative existing in the heart of nowhere.
 
 
nul
02:01 / 03.08.01
"Eutropica - We're the Idea Makers."
 
 
the Fool
05:40 / 03.08.01
We're better than idea makers, WE ARE THE IDEA.
 
 
Mordant Carnival
12:51 / 05.08.01
I think I've just identified my dream career...
 
 
Jamieon
14:25 / 05.08.01
quote: Anyone here of the Bohemian Grove? they just had a gathering this passed month out here in Northern Cali.
Anyway... it a VERy ritualised gathering of some of the RICHEST MEN in the Nation (I believe 3 White House Cabinette members this Year). Well What they do there is up to quite a bit of Debate but from what I've heard... the Weekend tends to start with a ritual BURNING of "Care"... some nakedness & Dancing 'round the fire may also be involved...

Heh Corperate Neo-Pagans....


Jon Ronson, an english journalist who spends a great deal of time delving into "alternative lifestyles", recently put together a series of documentaries centering around some of the most popular conspiracy theories and the personalities that surround/help perpetuate them. One of the docs dealt with a couple of conspiracy nuts preparing to infiltrate "Bohemian Grove" and the revelations they bore with them upon their return.

They'd smuggled a camera in, so we all got to see some footage......

It was like fucking Disney World. yeah there was pagan imagery, yeah there was a big old bonfire, but it was just corporate "Guy Fawkes". The "ceremony" involved a giant whicker owl representing CARE who bellowed at a guy dressed like a druid or something, banging on about "You small men, how little ye know of CARE.....", etc. And then the "small men" set fire to him and he protested and screamed and eventually shut up, and everyone was happy because CARE had been banished for the duration of their stay at camp...... Or it went something like that. Maybe it wasn't the owl who got burnt; maybe it was something else. Anyway, whatever represented him, CARE got burned.

The campers watched this ultra sleek, ultra camp, break-the-budget, ritualised karma cleaning from the safety of the stands specially erected for the occassion.

And there was no bonfire dancing or "Devil Rides Out" style nudity of any kind...

There was absolutely nothing sinister about the whole thing. It was simply "hey welcome to the camp!" - corporate bonding Hollywood style. The satanic overtones existed only inside the conspiracy theorists heads. And they got really creative in their attempts to misrepresent what was actually going on.
Burning effigys became "child sacrifice"; that sort of thing. So it was all crap. It was obviously crap. The lizard kings were not doing their thing in Bohemian Grove.

But the conspiracy theorists, they went to town. They produced videos, pamphlets, etc. And really helped feed the myth that Bohemian grove was/is a place of real evil, where the secret rulers pray to terrible owl gods, blah, blah, blah....

[ 05-08-2001: Message edited by: runt ]
 
 
Mordant Carnival
14:43 / 05.08.01
*Frothing at mouth*

I knew it. I knew it! He's a lizard, everyone! GET HIM!!!!!!
 
 
Rev. Jesse
04:24 / 10.08.01
Really interesting topic here.

Off hand I can think of at least two media companies that use magic as well as a whole sector.

I am thinking of the Sci-Fi tv channel and its show with John Edwards: Crossing Over. Something strange is going on their.

The Art Bell show (coast to coast AM) regularly features mages and psi phenom. While that may not be a direct buisness link, Art's wife is a witch.

As for the buisness sector, I was thinking of telephone fortune tellers. I kid you not. Mistress Cleo is a magician.

I posted a topic a long while ago on gov't sponsored magic, esp in Israel, anyone know about that?

-Jesse
 
 
Mordant Carnival
16:34 / 10.08.01
Dagnabbit! I want to be a corporate magickian! I want to get paid to doodle on the backs of envelopes and then masturbate! Bloody stupid temp agencies and their bloody stuipd skills assessments- I've missed out on my ideal career!
 
 
z3r0
16:54 / 10.08.01
How's the process of creating a company? Can we fake it, only with papers? Digital fraud, anyone?
And what would be the first factoid we would create?
 
 
Mordant Carnival
17:37 / 10.08.01
I think we should just create a few adverts and slogans and then just let'em go, either as sitckers or (and this might work out a bit pricey) ads in magazines and stuff.
 
 
grant
15:48 / 02.06.05
I just stumbled across this page today and felt I had to share.

It's the homepage for a "Business Intuitive" -- a woman with an MBA and a talent for contacting spirits of the dead.

Seeing the idea presented this way utterly delights me.
 
 
Seth
16:01 / 02.06.05
Heh. That's awesome. I'm tempted to email my Christian mate who works as a business consultant.
 
 
LVX23
05:33 / 03.06.05
Marketing and advertising use many technologies to propogate emotive memeplexes, most of which have been derived from psychological intuitions of one form or another. Color, pattern, fonts, wording, dellivery - all of these are tools customized to have the greatest impact on human perception and cognition. Advertising is very carefully crafted to appeal specifically to the market demographic, employing an array of time-tested methods to grab attention, slip past the logic centers, and tap into emotional associations in such a way that dishwashing detergent is regarded as an essential agent for the proper function of a loving family. (I wrote more about this in an article I wrote a little while ago called The Corporate Egregore).

Magick, in large part, is about metaprogramming. Whether it's your self or your audience or the quantum chaotic fabric of spacetime, the technologies are very similar (because it's all the same thing, dig?). It's about modifying thought and the collective imagination because that's what ultimately produces the reality that we inhabit. Causing change in conformity with will... though I'd say that marketers are walking down the left hand path, serving mammon before humanity.

I feel it's limiting to assume magick must enchant in apocryphal aleph bets and wear the masks of dead gods in order to be "magick". Magick describes an evolving set of technologies that 1) allow access to and provide context for transcendent and liminal states of awareness, 2) function to bring the individual into some greater degree of connection and alignement with the macrocosm, and 3) enable the translation of imagination and will into material change. I'm on the side of GM and Doug Rushkoff: magick is everywhere and we're all magicians. We just need to take responsibility for that power and manifest the world that's most in line with the collective will and the balance of nature.
 
  
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