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November 25, 2004 The Guardian
The radical activist Max Keiser has joined forces with the editor of the Ecologist magazine, Zak Goldsmith, to launch a hedge fund that will donate the profits from short-sales in Coke's stock to the "victims of Coke's business model in places like India and Colombia".
The idea is that as a boycott spreads the money in the fund will increase as shares in the company drop.
Mr Keiser, founder of activist website Karmabanque.com, believes the stunt will reduce Coca-Cola shares from their current value of $41 (£22) to $22 (£11). The campaign says it will "commit to as much money as it takes to take down Coke", but Mr Keiser refused to say whether the son of the late billionaire had invested any money of his own in the project.
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Interesting idea. what do you reckon are their chances? |
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