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A couple of things about the thread:
Wonder Woman, as a comic book in the US, has been published at a profit for DC from 1940 - 1945, and in 1987. The rest of the time, it has lost money on the publishing end. The main reason it will stay in print as long as DC exists is that the creator's contract (and it passed to his heirs) is that as long as DC publishes a monthly Wonder Woman comic, they have the rights. If they don't the rights revert to the family.
Wonder Woman makes money in other countries (I read one report that it is still the highest selling comic in South America, and that's why they put Deodato on it back in the mid-90's) and through licensing, but even now, if it were not for this deal, it would be hard to justify DC putting high $ talent on a book that sells so poorly.
At Marvel, Stan Lee aimed his books at young teenage boys, and wasn't very good at writing female characters. Kirby was good at them, but Stan tended to keep them as plot devices and supporting characters, because he loved the angsty soap opera factor. And it worked for him.
I woudl argue that Wonder Woman's LOOK and character design may be iconic, but her character is so flexible that other than being a strong woman, she's not. Batman is a grim vigilante, Superman is the big blue boy scout and Wonder Woman...well, in the 40's she was a bandage queen, in the 50's and early 60's she was a female Superman, in the 60's and early 70's she was a "liberated" woman with all of the inherant cliches, and since then, she's been "generic female super hero." Perez tried her as an abassador for peace, but when's the last time anyone used that?
At Marvel, the female character that pops into my mind is Storm, and with the X-Men movies...well, let's just say that when they get a decent actress in the role, and give her some screen time, she could be as well.
But mainstream super-hero comics are a bad place to look for iconic female characters.
I would submit that the iconic comic book women are Betty and Veronica without a hint of irony. Everyone knows them, they have clear, defined personalities and for a lot of people, define what they think of when they think of comic book women, both good and bad. |
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