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Ah...
After digging a little bit further into the website I see that there is a Multi-Level Marketing scheme involved, selling (or selling the "opportunity" to sell) the Innerlight, Inc. supplements, etc. that are preached to be so important to the diet.
Now, it would be a logical fallacy to conclude that because the marketing practices are sketchy, the science is automatically invalid. ---However--- However, I think it only further undermines the credibility of the whole already-shaky enterprise.
I also learned last night that when the woman who turned my family-members on to the Alkalarian lifestyle (who is she, anyway? I don't think it's an old friend or anything - a co-worker maybe? Must find out...) found out about their son's (my nephew's) ear-infection, she immediately concluded that it was caused by his diet - and recommended that he be put on, yes, more Innerlight, Inc. products. You know, for his health and safety. What good parent wouldn't want their child to be healthy and safe? You certainly want to help your child be healthy and safe, don't you? Don't you?
Seen through the lens of MLM, it makes me want to vomit.
~L, Regional Marketing Associate for The Miracle "Don't-Give-Me-That-Crap" Diet |
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