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Hey y'all thought I'd throw this update on about air america: Check out the numbers - from 12000 listeners to 80000!! Guess Air America's doing a little better than the "joke station" it was made out to be...
Limbaugh, pals get liberally thrashed
KPOJ (620 AM), which carries the upstart Air America Network with Al Franken, Randi Rhodes, et al., has made huge strides since its March 30 launch.
In the important 25-54 age category, KPOJ ranks third in the Portland market with a 4.9 share (which means a 4.9 percent share of the listening audience). It's ahead of all other AM stations and finished behind top-ranked country-music KUPL (98.7 FM) and No. 2-ranked adult rock station KINK (101. 9 FM).
In a three-month period, KPOJ went from 12,000 listeners to almost 80,000 listeners per week, with little promotion or marketing. Previously KPOJ had been airing golden oldies, drawing a 1 percent share. (Dad's note: I still liked them better with the oldies!)
With numbers like that, KPOJ's success could very well spawn other stations featuring 'progressive' talk in Portland and around the country where underperforming stations may be looking for a new format.
"There are a lot of stations out there that were just kind of watching and waiting to see what happened," said KPOJ Program Director Tony Coles. "My guess is that for Air America and for Ed Schultz, the phones will be ringing off the hooks once stations see the Portland numbers." Schultz, whose show can be heard on KPOJ from noon to 3 p.m., is syndicated through the Jones Radio Network rather than Air America.
Of the 16 stations around the country where Air America is featured, Portland is the biggest success story, showing the most substantial growth. It also was one of only a handful of stations that carried Air America from the beginning, when financial problems almost sunk the network in its first month.
In the midday period from10 a.m. to 3 p.m., Air America's Al Franken and Schultz rank No. 1, leaving Limbaugh, KPAM's (860 AM) Sean Hannity and KXL's (750 AM) Lars Larson in their wake. |
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