Ex, are you illiterate in this respect? I don't personally think it's neccessarily a question of being able to identify designer labels. There's a whole set of 'grammar' (hear the sound of an overstretched metaphor about to snap!)/vocab etc. Designer labels are one set of terms/a dialect in the visual language of costume.
I was trying to think of what people might want to lie about using clothes - I would imagine that having money, or authority, might be near the top, at which point I thought that expensive clothing might be relevant.
I know that being able to distinguish a Prada handbag from 50 paces is only a fragment of clothes literacy. But I think I'm generally duff. This comes in part from being too skint (increasingly, unwilling also) to shop first-hand, so I have very little understanding of what shops sell what things, and what they mean to people. I don't tend to see things in ranges, seasons and brands - usually three years later in Oxfam divided into shirts and trousers. I'm not trying to sound deliberately elderly and motheaten but most clothes are just obscure interchangeable stuff to me. People will say things like (rackbrains) "Look, it's a deliberately deconstructed urban take on chinos" and I'll be thinking, "It's beige trousers". Similarly, while I know there are 1980s and 1970s revivals kicking around, a flowery shirt is a flowery shirt.
Shoes! A fine example. I haven't bought a new pair of girl's shoes in -it might be at least ten years. Because I have infeasibly big feet, which take up several square metres of floorspace. So I haven't had to make aesthetic decisions between different kinds and styles of girl's shoes, and come to understand what a particular shop offers compared to other shops. So now all girl's shoes, I noticed last week, look indistinguishably insane to me. This is really rough on anyone who has spent time, money and effort trying to communicate through the look of their shoes. For which I am quite sorry.
I know I could get my head round all this because I've become adept at reading different varieties of goth clothes (to communicate with goths), and some kinds of tailoring (because I like the aesthetic and the associations). I can tell an fake-Elizabethan corset from a fake-Victorian corset. But most things floor me. While I have a hypothetical understanding of the differences between Emo kids, skater boys, mod revivalists, trustafarians and so forth, I doubt I could pick them out of a lineup. |