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We've written an entire song to Ben Sherman shirts (before we started thiking about sponsorship) and did they give us any money? Did they fuck.
Oh, I was thinking more along the lines of a 3-minute medley of jingles about the health-food shop on the high street, that nice off-licence round the corner, a local place that’s good for cakes, where to go if you need clothes altered or your car repaired at a competitive price, etc etc. Local, community-based advertising. Of course, if your show tours the regions you’ll have to change the words, but no reason why the format can’t remain the same for every town you breeze through. A catchy tune is still a catchy tune if it’s in Cumbria, I think. |
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