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Komar and melamid--painting by (marketing) numbers

 
 
at the scarwash
19:19 / 13.10.03
Russian artists Vitaly Komar and Alex Melamid have produced paintings for several countries based upon what marketing surveys reveal as the most and least desireable qualities for a work of visual art. The surveys, available on the website for your consideration, asked a large variety of questions, from "what is your favorite color?" to "do you prefer famous or normal people as subjects in paintings?"

The paintings produced are all (as one would expect) quite bad. Most people surveyed seem to be pretty damned sentimental. Something that I found interesting is that all of the most-wanted paintings had as their subject a landscape involving people, animals, and a body of water, except for Italy, Holland, and Germany. Holland was the only country where the painting came out as somewhat of an abstraction. All of the least wanted (aside from Denmark, Italy, and Holland) were some sort of geometric abstraction. The Dutch chose the smallest format as most-desireable (magazine size), while China chose the largest (wall-size).


This is Denmark's most-wanted painting, and my favorite of the bunch.

What do you think? I think this is pretty hot stuff. I'd love to see the show.
 
 
bjacques
06:36 / 14.10.03
Beautiful! I've got a framed postcard of America's most wanted painting at home. I also once heard an excerpt from the most and least wanted songs. It's a great concept, but that popular US painting is at least 5 years old. Public tastes shift more frequently than that and the zeitgeist is radically different. Could Bush have replaced George Washington last year?

I'd love to see paintings that morph to keep up with public taste (sampled, say, every year or at least every shift in the zeitgeist).
 
 
bjacques
06:39 / 14.10.03
Back in the late Cold War (late '70s-early '80s) K & M successfully parodied Socialist Realism, a difficult feat. Once they did a Capitalist Realism painting of a U.S. executive leading us boldly into the futures. Ayn Rand would have approved. It's worth checking out.
 
  
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