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Best Uncircumsised Building in the World.
The building itself is not hot news really, but I've been thinking of making a thread on it for a little while and now seems to be the time.
AKA the Swiss Re Headquarters, the "Erotic Gherkin" or "Towering Innuendo" struggles to define itself as anything but, well, a phallus. Living in London, I've never heard anyone call this building by its real name, in fact usually it's just "the Gherkin." Anything else seems a bit of a mouthful.
Apparently, the building's form is entirely derived from its function and environment and so we can conclude that any resemblance to anything else s entirely coincidental ... OK ... right. It seems to me this building has quite an interesting textual life -- "Re" I'm guessing, from the client's full name, is a contraction of "reinsurance," a problematic word since the Lloyds of London debacle of a few years ago, so perhaps the building's given name is a euphemism as well.
So what do you think? Like it? Loathe it? I think it's impressive, but will it look dated quickly? Or is this the shape of things to, er, come?
And isn't it wonderful that the people of London can spontaneously create a fitting name for it? London 'Lithers especially, are there other names? |
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