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How bizarre. I just wrote a rant about how much I loved Babylon on the 2004 Current Reading thread, did a Google search on Pelevin, and am now back here. Will post my rant again, as it expresses some of the same things... (By the way, if you're going to tell us Vova commits seppuku, you should put in a spoiler warning -- I'm only 3/4's of the way through!)
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My girlfriend picked up a deceptively boring-looking Russian novel in the paperback section at our local library. It's called Babylon by Vladimir Pelevin. It's bloody amazing.
The narrative is like a Buddhist-style descent (or ascent -- we can't decide) into the world of advertising, marketing and media in post-communist Russia. It has no sex in it whatsoever: the narrator points out that most people are either into sex or drugs, and he is into the latter. Hence lots of magic mushrooms and bad acid trips. And snorting coke off of lush carpets. Beyond that, there's no real plot. There are a lot of fake write-ups for advertising campaigns designed to re-format Western products for 'the Russian mentality'. There's also a brilliant section where the protagonist channels Che Guevara through a ouija board and produces a kind of revolutionary Freudiano-communist manifesto on the ideology of advertising.
Babylon covers some of the same territory as Gibson's Pattern Recognition yet pisses all over it, revealing why Gibson should hand in his cool card. Rather than slumming it around London and Toyko ripping the designer labels off her clothes, fondling Apples and trying to find some redemptive quality in 21st century media-capitalism, Pelevin's protagonist stays in Moscow, doesn't give a crap about politics, is entirely cynical and just wants to make a buck so he can impress bus-travellers with his new Mercedes. However, he manages to come up with a far more acute diagnosis of imperalism and capitalism than Gibson could. And it's not realist in any shape or form, yet still manages to feel more 'real' than the aspirational beautiful-people schtick of Pattern Recognition. (Hey, I love Gibson, which is probably why sledging him feels like such an illicit, yet delicious, pleasure.)
My gf says it reminds her of Steppenwolf and I think I agree, but it's more funny and less navel-gazing. Go read it.... |
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