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I think Lullabooozler's point is a pretty good one - you go for the demographic that you think is most likely to be swayed into consumption. If your audience is primarily white men, go for white men - with a few exceptions (Will Smith, basically - possibly Samuel L Jackson?), the empathic gap seems to be too great to bridge. And the great thing about this is that Hollywood has so much cultural weight that you can do this without alienating other demographics, because white protagonists are pretty much a formal requirement.
However, black people, and black men in particular, do serve a number of very useful roles - father figures, notional superiors, wise men, jive-talking comic buffoons, street-smart sengalis, psychopomps. You name it. These roles add texture and colour - figuratively and literally - to your movie.
I'm looking forward to a similar broadening of the roles available for black women any second now. It's already begun, as evinced by the pleasant freedom open to the makers of the X-Men movies. If Haille Berry does indeed walk, they have options - they can remove her character, or, you know, replace her with Jada Pinkett Smith. Or Whoopi Goldberg. Or Ashsanti. It's all good. |
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