So... why does it matter who provides the crap we see on the tube?
Well, here's one story:
At 1:30 on a cold January night, a train containing hundreds of thousands of gallons of toxic ammonia derails in Minot, North Dakota. Town officials try to sound the emergency alert system, but it isn't working. Desperate to warn townspeople about the poisonous white cloud bearing down on them, the officials call their local radio stations. But no one answers any of the phones for an hour and a half. According to the New York Times, three hundred people are hospitalized, some are partially blinded, and pets and livestock are killed.
Where were Minot's DJs on January 18th, 2002? Where was the late night station crew? As it turns out, six of the seven local radio stations had recently been purchased by Clear Channel Communications, a radio giant with over 1,200 stations nationwide. Economies of scale dictated that most of the local staff be cut: Minot stations ran more or less on auto pilot, the programming largely dictated from further up the Clear Channel food chain. No one answered the phone because hardly anyone worked at the stations any more; the songs played in Minot were the same as those played on Clear Channel stations across the Midwest.
Emergencies happen, right?
Well, what if it wasn't the radio station, but the local news. Local news is local, right?
Nope.
Meet the Sinclair News Group:
Today, Sinclair touts itself as "the nation's largest commercial television broadcasting company not owned by a network." You've probably never heard of them because the 62 stations they run – garnering 24 percent of the national TV audience – fly the flags of the networks they broadcast: ABC, CBS, NBC, FOX, and the WB.
...According to Sinclair's website, NewsCentral is a "revolutionary news model" that introduces "local news in programming in markets that otherwise could not support news." Begun in 2002, it's being tested in five not-so-small markets: Minneapolis, Flint (MI), Oklahoma City (OK), Raleigh (NC), and Rochester (NY). (Hyman's segment, "The Point," however, is aired on all 62 of its stations.) In these five cities, the hour-long newscast combines local broadcasting with prepackaged news. To maintain the appearance of local news, the Baltimore on-air staff is coached on the intricacies of correct local pronunciations. Or the weatherman, safely removed from the thunderstorms in, say, Minneapolis, will often engage in scripted banter with the local anchor to maintain the pretense: "Should I bring an umbrella tomorrow, Don?" "You bet, Hal, it looks pretty ugly out there..."
And of course, the fun part for y'all identifying as left of center:
In the program's concluding segment, "The Point," Mark Hyman rants against peace activists ("wack-jobs"), the French ("cheese-eating surrender monkeys"), progressives ("loony left") and the so-called liberal media, usually referred to as the "hate-America crowd" or the "Axis of Drivel." Colorful, if creatively anemic, this is TV's version of talk radio, with the precisely tanned Hyman playing a second-string Limbaugh.
Although "The Point" appears on every one of Sinclair's 62 widespread stations as part of the local news shows, it's written, filmed and produced in their headquarters in Baltimore.
Is this model the future of American broadcasting? |
