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So, I downloaded iTunes 4 and spent the rest of the night perusing the iTunes Music Store and the biggest stunner? I bought Bjork's "It's In Our Hands", the only new track on her Greatest Hits CD, for a dollar. I'll be doing the same for the four or five tracks on the Family Tree boxed set that are unreleased this evening.
Pretty fucking huge, huh? I mean how many times have you bought a greatest hits CD just for a quality copy of one unreleased song? And how many millions of dollars have labels made because of just such an impulse? I was happy to be able to buy songs I wanted, happy that Apple was getting some more good press, but this one little opportunity really blew me away more than anything else. The music industry finally seems ready to modify the model of music listening for the first time in decades. (I'll not get started on artist compensation, that's a much larger and more toxic can of worms).
So, what does this say about how we listen to music? Will cool liner notes be replaced someday with radiohead.com levels of flash interaction with every album? Some are forseeing the death of the album altogether in focus of singles, which will probably happen for those who completely suck, but I think this opens a whole new playing field for those who are interested in being truly innovative. Kid Koala has, I think, five follow ups planned for his latest comic book/cd opus Nufonia Must Fall. Imagine what the last one might look like on an iPod 3 that can run Flash MMX movies and can output sound in 6.2 AAC, all of which will be handily downloaded for fifteen bucks (figuring inflation) from the iTunes Music Store.
How about the Soulseek crowd? When the IMS hits windows at the end of the year, will downloaders start getting interested in paying for music? I downloaded pretty heavily, as much as OSX allowed, and found myself dropping at least fifty bucks on music I hadn't listened to in decades but being able to find it and listen to clips for every track, compelled me to pick up whole albums like Tougher Than Leather and Rubberneck, CD purchases that always eluded me until I left the store. Their library is missing a lot, mostly independent stuff, but I doubt that will be far off. There's a suggestion box for additions on every page.
If anyone around here runs with the Macs and has checked it out, what do you think?
Hype, hope, or none of the above? |
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