This is one of the largest, most overbearing and best attended inhabitants of my particular pet subject zoo.
Ultimately, I create for myself. But, I've been doing that for years now, and lots of people have seen my work, and some of those people are interested to see what I do next. To pick a recent example, I was monstrously chuffed last week when the manager of Gosh Comics told me that a couple of customers who'd picked up my mini had been in and asked if I was doing another one. Now, I've been busting my arse working on #2, have been enjoying it immensely and it would be a satisfying experience were I to shelve it on completion. However, the fact that I know I'll have an audience for this, no matter how small, is an added buzz and does change some of the thought processes I have while working. The bottom line is still "I'm gonna make this as good as I can for its own sake", but now has added "People liked the last one, and I think this is better, so I want them to really like this one". To an extent, I'm working for them (whoever "they" may be - friends, reviewers, customers, people I've traded with, whatever).
In terms of Venn diagrams pretty much everything I do is high artistry/low artistic capital, although it's strange how the status of individual pieces of work can shift about the quadrants. When I've got some work in a show, for that month the pieces have (potentially at least) high artistic capital, and then either get sold thereby realising that capital, or more often than not get taken down and return to low artistic capital languishing in the studio. Depends on the show too - if, as has happened in the past, I'm in a show with a bunch of more established artists, the increase in the artistic capital is greater, but chances are my work won't stand up to the other stuff quite as well and so the artistry could be seen to decrease.
I do have one low artistry/ high capital gig, which is as cartoonist on a magazine my ex works for. "Company Clothing" magazine to be precise, who deal with the exciting world of workwear. (Sax and grant, you think you guys earn your living through hackery?) So once a month I have to come up with a strip based around a workwear-related joke, plus spot illos as and when. It doesn't take up too much time, it pays for the rent on my studio, I enjoy drawing just about anything as it is, and I think it's good writing practice to have to wring a joke out of an utterly uninspiring brief.
On their first album Dilated Peoples have the line:
"Make that money for too many's the main concern
I say make the right music, and then your money's earnt"
Pretty naïve, but despite the amount of evidence I've seen that contradicts it, I guess this come pretty close to a guiding principle for me. Not that I necessarily believe it, but it's like "That's the way I think it should be, so I'm going to work as if it is that way". And I suppose it works. Money-wise, well, I still have a day job, but I've cut it down to 3 days a week, but more importantly I've just got on with my own shit and gradually, gradually, am getting people interested. It may sound like a cop-out or excuse, but I think the best I can say is that I've had enough encouragement from people's reactions to allow me to convince myself it's worthwhile carrying on.
Hmmm… just re-reading that last sentence got me thinking, does anyone really create just for themselves? I mean, if everything I'd done over the last five years had met with derision or disinterest I'd definitely be less enthusiastic/ confident about carrying on.
I'm interested in this concept of deciding to be a professional creator as "uncool".
By the same token, should someone with excellent football skills get out every Sunday for his local pub team or try to get trials for Manchester United?
If you have a talent, is it some kind of "selling out" perception that means we shouldn't try to make money from it?
Why is "creating" any different from other skills or talents?
Well, the obvious response to that would be that the criteria are more obvious with other skills or talents. Footballing skills are fairly easily proved or disproved, there is much more of a universal agreement over what makes a good footballer, plumber, whatever. Your toilet either works or it doesn't. Of course there are enormous grey areas - not that I know much about football but I doubt that at the highest levels there can be any real objective or consensus opinion over who is the best footballer. And then there's stuff like furniture design, which is undoubtedly highly creative and can produce objects of great beauty but a chair still has to hold yo ass up. |