OK, I'm completely off this, first because I still couldn't read a more or less complete report on what happened, and second cause you guys seem to know each other real well, and I'm just an occasional poster. So please bear this in mind.
I was on vacation last week, and it really was as if the world had stopped turning. I saw some images on TV, and some ideas crept on my mind. It's funny cause I had a course on the way TV frames events in carefully crafted discourses and the example my teacher gave me were the Euro92 riots in Sweden and how National TV dealt with them. So, for a foreigner, what this seems is the clash of 2 images: on the one side we have Sweden, portrayed as a stereotype, one of those Northern countries, a monarchy, where nothing happens, that gave us Volvo, Ericsson, Abba, and the women are all nymphos. On the other, well, the mob. There's nothing a swede loathes more than a bunch of hooligans laying siege to a city. It's 92 all over again. Thank God for the cops.
Now, I didn't see the images from Swedish TV, but I'll bet this was the framework. And if the Swedes are offering flowers to the Police, it was probably worse than this. But this is simple. People understand this: A summit of Noblemen. An attack by the savage tribes. A rescue by the Dark Knights. This is positively Arthurian and it must appeal to Norse blood.
All this to state a pretty obvious point: image is everything.
Now I'd like to put two ideas to discussion here. The first I'll present as a satyre.
Imagine, a few months ago, a phone call. Between two very important people, responsible for Governments or Central European Banks or EU Comissions.
- How are you, Mr.X
-Fine, Mr.Y. I gather you called me to discuss the preparations to welcome our American "friend".
-Indeed I have Mr.X. I'm growing concerned. That cowboy thinks he comes to clean the house and show us who's boss, and I have no desire to see us bow our heads.
-I had a thought, Mr.Y. I think we can take care of 2 nuisances with but a single blow. Aren't demonstrations to be expected at the summit?
-I have no idea. I would expect so. But this is Sweden, things work differently here.
-Well, why not welcome them too? Why not show Mr.Bush exactly what the European people think about them?
-You mean, using the activists? In Sweden?
-Yes, no one will expect it. They'll make our dirty work.
-But it could turn into a war! Gotheborg's not ready for this!
-Well, call the military. If it turns into a war that means we may get a chance to dismember these punks, because they're a nuisance too. You see, play the cops, play the media, turn everyone against them. They'll send the message to Mr.Bush and in the end, we'll apologise and make sure we'll increase our efforts in trying to stop these demonstrations. New bills can be approved in regional parliaments and all.
-My, what a splendid head you have, Mr.X. I'll see to it immediately.
Ok, some of you may already be pushing the Oliver Stone alarm, but hey, it's plausible. And all here agree that at least the media played a big role in the final impressions, the ones that stay with people. God knows if the movement isn't crippled.
But my second point is about the violence. I don't think the discussion should revolve around the axis violence/non-violence. I mean, image is the center. Image is what you want. Because you can join 100.000 people outside Parliament but no MP will listen to you unless you're in the news. It doesn't matter the effect there, on the spot, it matters if you made it on the air, it matters if people miles away are seeing you through screens. No politician cares for what happens on his doorstep, not unless there's a camera there too. So violence has to be put into perspective. Maybe violence doesn't cut it anymore, and neither does peace. Instead of reading Chomsky we should be reading Rushkoff. Play the media's game, not the cops game. There has been an amazing lack of imagination when it comes to playing the media. But some things as simply has strawberry pies in the faces of leaders have done the trick. So maybe someone should start arguing in differnt terms than the violence/non-violence axis, it gets nowhere. Violence and peace had their time, let's move on. This thing requires new solutions, it requires demonstrators armed with their own cameras, in their hundreds, it requires massive distribution of information via Net, it requires someone should start think about kids, real kids 11 and 12 year old, and see how we're gonna explain them what the hell we're fighting for, and why is it we don't like Happy Meals.
Well, sorry for the big post, hope I made my point.
- Mercury |