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"It used to be a joke, and not really a subtle one: America™, the world's "greatest democracy" reduced to a sales meme of the same order as Burger King or Ben & Jerry's. But times have changed - no? - and the term Brand America is now used without embarrassment or even irony. Branding is the new national megaproject, as serious as the guns-and-ammo war on terror or the quest to inflate a new bull market."
continues at
http://www.adbusters.org/magazine/45/articles/brand_america_project.html
the America molecule map:
http://www.adbusters.org/magazine/45/img/articles/BrandAmericaMoleculelarge.jpg |
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