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There's less flexibility in an opening. You've got
Dear Mr. Reynolds,
comma, or
Mr. Reynolds:
colon. Personally, I find the second a little too cold and impudent. Surely we can pretend that the man is dear to us, just for a moment. He's dear to someone, anyway: his momma ought to love him, at least.
And it should be addressed to somebody: nothing says "bush league" more loudly than "To whom it may concern," or "Dear Managing Editor." If the ad doesn't have a name to which your resumé should be directed, call the place and find out ("To whom would I send my resumé?" "Oh, that would go to our Managing Editor, Pham Loum.").
If you're the least uncertain about anything, practice the ask-without-asking technique...
"Okay, so that's 'Dear Mr. Loum...'"
"That's be Ms., actually, and it would be 'Ms. Pham.'"
"Thank you... and that's F-A-M...'"
"L-O-U-M P-H-A-M."
And then finish off with one you already know, so you don't sound like a total idiot:
"And she's the... managing editor."
"That's correct."
And thank the person on the phone profusely and sincerely.
If you don't have the info you need and can't get it, and you're the tiniest bit unsure, use "Dear Pham Loum"—better to be a stiff than to get somebody's surname or gender wrong.
Always ask: always confirm. 9,999 out of ten thousand guys are gonna spell it "Smith," but you can't take the chance that the guy reading your letter—guy that you want to hire you—spells it "Smithe." |
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