This is either the best or the most sickening idea this year so far, no? I have no idea quite how to repond to it OTTOMH, other than with rabid interest. What d'ya think, kids?
I'd agree that its marketing slant is timely, and if I wasn't so cynical I'd think anyone who attempts to get one over on Coca Cola or Pepsi is to applauded - but ultimately, they're all in it for the money and sod the humanitarian angle.
