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I don't think totally new shows would work with a direct to DVD format, but for the biggest names, particularly Joss Whedon, I think that distribution method would make perfect sense. If Serenity was released as a direct to DVD movie, with half the budget it had, it'd probably have made a bigger profit, and I think an ongoing series of Buffy DVD movies could make tons of money.
To some extent, HBO relies on this model, because it's subscription based. If enough people subscribe to watch a show, it'll continue. I think direct to DVD makes a lot of sense, considering so many people are starting to watch shows primarily on DVD, and it's only a matter of someone taking a risk on the right material to make it work. And, looking at the Buffy example, there's no reason you couldn't do a Buffy direct to DVD movie, and give it a small theatrical release with no advertising or a cable broadcast before hand. The Whedon fans would still go, and buy it on DVD, and you'd wind up with just some extra money. |
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